NASCAR Roots

FloRacing, NASCAR Announce Landmark Streaming Partnership

FloRacing, NASCAR Announce Landmark Streaming Partnership

FloRacing and NASCAR have entered a partnership that will bring over 280 motorsports events to the FloSports Network in 2022.

Dec 2, 2021 by Brandon Paul
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A variety of the most popular grassroots motorsports events in North America will have a new home on FloRacing in 2022. During a press conference Thursday afternoon in Nashville, NASCAR announced a landmark streaming partnership that will make FloRacing the home of NASCAR Roots properties. 

As part of the partnership, FloRacing will become the home of NASCAR Roots properties including: the ARCA Menards Series, NASCAR Whelen Modified Tour and NASCAR Pinty’s Series. Select NASCAR Advanced Auto Parts Weekly Racing Series events will also be featured.  

FloRacing’s coverage of the NASCAR Advance Auto Parts Weekly Racing Series will include tentpole events from historic race tracks such as Bowman Gray Stadium, New Smyrna Speedway and Berlin Raceway. 

The ARCA Menards Series will be among the divisions streamed live on FloRacing in 2022. 

“Our partnership with FloSports is a win for motorsports fans at all levels and strengthens NASCAR’s commitment to grassroots racing – the foundation of our sport,” said Brian Herbst, NASCAR senior vice president, media and productions. “We look forward to bringing fans all the racing they crave and investing in the tracks that provide life-lasting memories to motorsports fans each weekend.” 

“NASCAR shares our mission to grow grassroots motorsports and bring these races and athletes to an even wider audience across America and the world," said Mark Floreani, CEO and Co-Founder, FloSports. “We are honored to align with NASCAR as we continue to invest in the future of this sport so that we build a home for fans to both watch and experience racing in completely new ways. We're excited for what's to come.”

NASCAR TrackPass on FloRacing will join a robust lineup of live motorsports events from Eldora Speedway, USAC, All Star Circuit of Champions, Short Track Super Series, Lucas Oil Chili Bowl Nationals, SMART Modified Tour and more.  

The partnership between NASCAR and FloRacing will result in a significant investment in grassroots racing. This includes funding for local race tracks and increased purses for drivers that compete in NASCAR touring and weekly series events. 

In addition to providing live and on-demand broadcasts of over 280 NASCAR events in 2022, FloRacing's dedicated content team will also provide original content including driver interviews, behind-the-scenes access, news and analysis of NASCAR grassroots racing. The partnership will give fans access to more NASCAR Roots racing than previously available.

The mighty Modifieds from the NASCAR Whelen Modified Tour will entertain FloRacing subscribers throughout the 2022 season.

Over the past three years, FloRacing has experienced exponential growth. Over the past 12 months, the service has seen an explosive 117% year-over-year subscriber growth as FloSports continues to bring together long-fragmented grassroots racing media rights on to one platform while also expanding into other motorsports categories. In 2019, FloRacing streamed just 141 races and has been able to quickly expand its offering to over 1,600 races in 2021, representing 151 million hours of live content streamed this year alone. Overall event viewership has soared 263% year-over-year in 2021 while per event viewership has increased 87%. Across FloRacing social media platforms, FloRacing generated over 70 million video views in 2021.

In addition to grassroots motorsports, other categories of motorsports available on FloRacing include drag racing, motocross, supercross, snowmobile racing and more.

Motorsports fans can subscribe to FloRacing for $150/year to enjoy over 2,000 live motorsports events in 2022. A FloRacing subscription also provides unlimited access to the entire FloSports network, which includes FloFootball, FloHockey, FloWrestling, FloBikes, FloGrappling and more.  

FloSports is available by visiting https://www.floracing.com/signup or by downloading the FloSports app on iOS, Android, Apple TV, Roku, Amazon Fire and Chromecast.