FloSports Announces Acquisition of DirtonDirt.com

AUSTIN, Texas — September 10, 2019FloSports, the innovator in live digital sports and original content, announced today the acquisition of DirtonDirt.com and all of the Bloomington, Illinois-based company’s owned and operated entities. DirtonDirt is the home on the internet for Dirt Late Model racing and its community. The deal accelerates FloSports’ investment in growing motorsports coverage in the U.S. and globally. 

With the acquisition, FloSports becomes the leader in Dirt Late Model racing, one of the biggest segments of grassroots motorsports in the country. 

“Through this acquisition of DirtonDirt.com, FloSports will be able to elevate the live coverage of Dirt Late Model races and provide fans with a comprehensive platform to follow their favorite racers and events,” FloSports CEO Mark Floreani said. “Using the extensive resources of FloSports, we have every intention of continuing the in-depth coverage DirtonDirt.com subscribers have enjoyed for 13 seasons.”

DirtonDirt.com will continue to operate in the same way subscribers and pay-per-view customers are accustomed. More than a dozen experienced staffers provide leading-edge daily coverage of Dirt Late Model racing, which has made DirtonDirt.com part of the division’s fabric since the site’s launch.

DirtonDirt.com, founded and operated since 2007 by Michael and Amber Rigsby, has become Dirt Late Model racing’s home on the internet for comprehensive, multimedia coverage of the division. The website features videos, behind-the-scenes reporting, photography, informative stories and breaking news items about all aspects of the sport. The partnership links DirtonDirt.com with the racing communities already served by FloSports, exposing Dirt Late Models to a broader audience.

With the acquisition, Michael Rigsby becomes General Manager of FloRacing.com, the dirt track racing vertical that FloSports has been building in recent years, while remaining at the helm of DirtonDirt.com.

“FloSports and DirtonDirt.com are natural partners and well positioned to continue to invest in the dirt track racing community and expand our coverage of the sport,” Michael Rigsby said. “Both companies were built on grassroots support, starting with a van, a few thousand dollars and the desire to bring underserved sports to communities of passionate fans”.

“We’re especially excited about the future possibilities that FloSports will add to our extensive live coverage of races,” Rigsby added. “As part of the FloSports umbrella, we can consolidate the landscape to offer the most cohesive option for fans and tracks.”

Streaming more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth and on-demand digital coverage for passionate sports fans. For more information, visit FloRacing.com or FloSports.tv.

About FloSports

Founded in 2006, FloSports is a venture-backed OTT subscription video streaming service dedicated to sports, offering live and on-demand access to tens of thousands of competitions across 20-plus sports in the US and abroad. FloSports offers a growing library of more than 2,000 hours of premium content and owns exclusive broadcast rights to 4,000-plus premier events, with over 1 million hours live-streamed since inception. The company has 250 employees and is based in Austin, Texas. For more information, please visit FloSports.tv.

About DirtonDirt.com

Founded in 2007, DirtonDirt.com is a subscription-based website that provides news coverage, results and features on all types of Dirt Late Model racing. With information gathered by a team of experienced motorsports videographers and reporters and dispensed by videos, photographs, text stories and other formats, it is a multimedia enterprise that has become the most popular site on the internet for Dirt Late Model fans and competitors. DirtonDirt.com also offers live streaming coverage of dozens of major racing events to accent its daily on-demand offerings. The company has more than a dozen employees and is based in Bloomington, Ill. For more information, visit DirtonDirt.com.

Wait is Over: USAC Sprints Saturday at 34 Raceway!

One-hundred-twelve days.  That’s the wait we’ve all had to endure since the last time the USAC AMSOIL National Sprint Cars turned a wheel in competition when the series unloads this Saturday night, June 6, for Sonny’s Market Night at 34 Raceway in West Burlington, Iowa, the grand opening of a doubleheader weekend with a trip to Federated Auto Parts Raceway at I-55 the following night, Sunday, June 7.

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McCarl Outduels Reutzel in Park Jefferson Finale

Unarguably one of the the most exciting main event outcomes in Ollie’s Bargain Outlet All Star Circuit of Champions presented by Mobil 1 and Bumper-to-Bumper IRA Series history, Altoona, Iowa’s Austin McCarl accomplished the near-impossible on Saturday night at Park Jefferson International Speedway in Jefferson, South Dakota, and held off two-time and defending All Star champion, Aaron Reutzel, for a first-ever Series victory and a $6,900 top prize. Originally slated to award $6,600, Kevin Rudeen of Rudeen Racing bumped the winner’s share an extra $300 to award $6,900.

Reutzel Opens All Star Points Season With Win

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Although it has been over three months since the Ollie’s Bargain Outlet All Star Circuit of Champions presented by Mobil 1 last hosted competition, two-time and defending Series champion, Aaron Reutzel, left zero doubt to those in attendance at Park Jefferson International Speedway in Jefferson, South Dakota, that the extended gap in the All Star schedule affected his focus and ability, ultimately ending his evening $6,600 richer, as well as the Series point leader. Including action that did not accumulate championship points in early February, the victory was Reutzel’s third of the 2020 season against the All Stars and the 28th of his career.

Jameson Rejoins Rattliff for Eldora Stream

Jason Jameson of Lawrenceburg, Ind., quickly landed a ride for the June 4-6 Dirt Late Model Stream Invitational at Eldora Speedway, reuniting with former car owner James Rattliff just hours after learning he was one of the 44 drivers invited to participate in the Rossburg, Ohio, track’s spectator-free weekend that is topped by a 67-lap, $50,000-to-win feature.

Stream Invitee Has One Big Problem: No Race Car

Jason Jameson was pleased when he learned Friday afternoon that his name appeared on the list of 44 drivers invited to compete in the spectator-free Dirt Late Model Stream Invitational June 4-6 at Eldora Speedway in Rossburg, Ohio.

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Dirt Late Model Stream Fan Vote

We have 44 of the 48 Late Model drivers set to make history at the 2020 Dirt Late Model Stream Invitational, but we need you, the fans, the pick the final four drivers!

Eldora Dirt Late Model Stream Statistical Roster

How have Eldora Speedway's 48 Dirt Late Model Stream invitees fared in the legendary track's crown jewel events?  Andy Savary offers career statistical breakdowns of the numerical roster.

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Eldora Schedules Dirt Late Model Stream Invitational June 4-6

Live dirt track racing returns to the legendary Eldora Speedway next weekend with the Dirt Late Model Stream Invitational – the first live racing event at Eldora since the lockdown resulting from the coronavirus. Set for exclusive live broadcast on FloRacing, the leading destination for grassroots racing, the highly-anticipated race is scheduled for Thursday, June 4 through Saturday, June 6 and will feature the nomadic stars of DIRTcar, the World of Outlaws Morton Buildings Late Model Series, the Lucas Oil Late Model Dirt Series, and Eldora’s local and regional stars. For the first time in Eldora’s history, the race will take place without fans present, adhering to guidelines set forth by local and state officials in Ohio. This special event will replace the 26th running of the Dirt Late Model Dream, one of the legendary half-mile dirt oval’s marquee events which has been rescheduled and will now take place in 2021.