AUSTIN, TX - (October 14, 2026) - FloSports and the zMAX CARS Tour today announced a multi-year extension of their exclusive media partnership, keeping FloRacing the streaming home of the series for live and on-demand coverage of all Late Model Stock Car and Pro Late Model events. The extension builds on a partnership that began in 2023 and reinforces a shared commitment to growing grassroots motorsports, investing in competitors and connecting fans with the sport’s next generation of talent.
As part of the agreement, FloRacing will surround coverage of its events with content highlighting the drivers, teams, and stories behind one of the country’s premier short-track racing series. CARS Tour co-owner and NASCAR legend, Dale Earnhardt Jr., will also participate in promotion of the series on FloRacing and across his Dirty Mo Media channels with occasional race track visits and opportunities for him to get in the driver’s seat.
"FloRacing continues to invest and fuel the success of grassroots racing,” said Earnhardt Jr. “Our partnership with FloRacing allows us to bring the CARS Tour to so many fans across the country. We look forward to continuing to grow the series with them together.”
The partnership with FloSports has introduced direct investment to CARS Tour competitors. In 2026, FloSports and the series introduced the $100,000 Flodium awards program, featuring $90,000 in race bonuses across both divisions and an additional $10,000 in season-end awards. The initiative builds on previous efforts to increase purses and reward drivers throughout the season.
"There are some partnerships that are so easy to say yes to, and what we have with the CARS Tour is exactly that,” said Michael Rigsby, GM of FloRacing. “Not only do we love the product the CARS tour puts out, but Flo has built such a strong relationship with their officials, their drivers and their teams, and we couldn't be more thrilled to have extended one of our most important relationship another three years"
The 2026 zMAX CARS Tour season kicks off in a big way on February 6 at the Freedom Factory, with Earnhardt, Jr., Cleetus McFarland, and Kevin Harvick joining many of the top drivers in Late Model racing. Follow FloRacing all season long for live race coverage, on-demand replays and reporting.
FloRacing is a comprehensive destination for motorsports fans featuring the largest grassroots motorsports portfolio in the world with more than 1,800 race events fueling year-round coverage of NASCAR, short track, sprint cars, dirt, drag racing, late model, motocross, and more. FloRacing subscribers will be able to follow the full zMAX CARS Tour season alongside action from the High Limit Sprint Car Series, Lucas Oil Late Model Dirt Series, USAC Racing, Progressive American Flat Track, and top events like the Chili Bowl Nationals, Tulsa Shootout, Snowball Derby, and more. This year FloRacing content has generated nearly 500 million video views and more than 20 million social engagements.
The CARS Tour launched its modern late model format in 2015 and has become a showcase for established short-track racers and emerging talent. The series was acquired in 2023 by Earnhardt, Kevin Harvick, Jeff Burton and Justin Marks, bringing together four prominent figures in motorsports with a shared interest in developing the sport’s future drivers and crew members. Today, its Late Model Stock Car and Pro Late Model divisions deliver competition at short tracks across the Southeast.
About the CARS Tour
The zMAX CARS Tour is a premier late model touring series featuring Late Model Stock Car and Pro Late Model competition at short tracks across the Southeast. Owned by Dale Earnhardt Jr., Kevin Harvick, Jeff Burton and Justin Marks, the series showcases established racers and emerging talent while supporting the development of drivers, teams and crew members. For more information, visit carsracingtour.com.
About FloSports
FloSports is the leading digital platform for underserved sports combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses - from youth to professional levels.
By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience.
Flo streams more than 55,000 live events annually across sports including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA Division II and III athletics, and more. It partners with more than 325 organizations such as NASCAR, USA Wrestling, Varsity Spirit, the American Hockey League (AHL), High Limit Racing, the Tour de France, the Wanda Diamond League, and 20+ NCAA conferences, to bring world-class competition to fans around the world.