FloSports and the National Hot Rod Association (NHRA) today announced a five-year media agreement that will make FloRacing the exclusive subscription streaming home of the NHRA Mission Foods Drag Racing Series beginning with the 2027 season. The agreement represents a major expansion of FloRacing’s motorsports portfolio, adding the world’s premier drag racing series with live coverage of all 20 NHRA Mission Foods Drag Racing Series events including every pass from qualifying through every round of the finals.
As part of the partnership and to continue its investment in the sport, FloRacing and the NHRA will establish a new awards program recognizing drivers who embody the values of the racing community. The program will reward drivers with $20,000 in a variety of prize categories with each winner receiving a cash award and trophy during NHRA’s season-ending banquet.
“There is no drag racing without the NHRA. They are the gold standard, and beloved by generations of fans,” said Mark Floreani, CEO and Co-Founder of FloSports. “Adding the NHRA to the FloRacing portfolio expands our drag racing offering to fans and gives them more premium events to watch racing of all kinds 365 days a year.”
The addition of NHRA further strengthens FloRacing as a comprehensive destination for motorsports fans featuring the largest grassroots motorsports portfolio in the world with more than 1,800 race events fueling year-round coverage of NASCAR, short track, sprint cars, dirt, drag racing, late model, motocross, and more. FloRacing subscribers will be able to follow the full NHRA season alongside action from the High Limit Sprint Car Series, Lucas Oil Late Model Dirt Series, USAC Racing, Progressive American Flat Track, and top events like the Chili Bowl Nationals, Tulsa Shootout, Snowball Derby, and more.
Founded in 1951, NHRA is the largest auto racing organization in the world and the leading sanctioning body for drag racing. Its premier Mission Foods Drag Racing Series features the sport’s most accomplished drivers competing in categories including Top Fuel, Funny Car, Pro Stock and Pro Stock Motorcycle.
“FloRacing has established itself as a standout platform for motorsports fans and we’re thrilled to bring NHRA racing to its passionate audience,” NHRA President Glen Cromwell said. “As we excitedly enter into this new partnership with FloSports in 2027, we look forward to the tremendous opportunity on FloRacing to expand the reach and visibility of NHRA Drag Racing. FloRacing will become a destination for all NHRA fans to catch every run live, and we look forward to a great relationship with their standout team.”
The NHRA will transition its subscription streaming service from NHRA.tv to FloRacing following the conclusion of the 2026 season in December. More information about transition plans will be communicated directly with subscribers in the future.
Additional information about the 2027 NHRA Mission Foods Drag Racing Series schedule, subscription options and the transition to FloRacing will be announced at a later date. The comprehensive streaming coverage will complement NHRA’s existing linear television package.
FloRacing fans are encouraged to watch all the races and more on the updated FloSports Connected TV app, which features enhanced discoverability and streaming capabilities, providing the ultimate viewing experience on Samsung, LG, and VIZIO smart TV’s, Roku, Apple TV, Amazon Fire TV, and Android TV devices. FloSports is also available on the web and for download on mobile devices (iOS and Android) via the FloSports app.
To watch and learn more about FloRacing visit https://www.floracing.com/signup.
About NHRA
NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 20 national events featuring the NHRA Mission Foods Drag Racing Series and NHRA Lucas Oil Drag Racing Series, as well as the JBS Equipment NHRA Pro Mod Drag Racing Series presented by Elite Motorsports and NHRA Flexjet Factory Stock Showdown™ at select national events. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With more than 100 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.
About FloSports
FloSports is the leading digital platform for underserved sports, combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses - from youth to professional levels.
By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience.
Flo streams more than 55,000 live events annually across sports including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA Division II and III athletics, and more. It partners with more than 325 organizations such as NASCAR, USA Wrestling, Varsity Spirit, the American Hockey League (AHL), High Limit Racing, the Tour de France, the Wanda Diamond League, and 20+ NCAA conferences, to bring world-class competition to fans around the world.
For more information, visit flosports.tv.