Two generations. One year-long battle for bragging rights. 

In 2025, race fans around the country will witness an epic father-son showdown featuring a NASCAR legend and a rising star, with the ultimate prize in familial bragging rights on the line. 

Kevin Harvick and Keelan Harvick will square off across eight total races in the inaugural Harvick Cup fueled by Hunt Brothers Pizza®.

Seven of the eight head-to-head matchups during the Harvick Cup will be streamed live exclusively on FloRacing. 

The idea of the Harvick Cup, which was hatched in a collaborative effort between FloRacing, Hunt Brothers Pizza, and the Harvicks, is simple: The Harvick that scores the most head-to-head victories throughout the eight races will be crowned the champion of the Harvick Cup following the CARS Tour West race at Kevin Harvick’s Kern Raceway in Bakersfield, California on November 16.

A unique trophy, which will be revealed at a later date, will be on the line for the winning Harvick. 

“It’s been great to see how supportive everyone has been with these events,” Kevin Harvick said. “Having Hunt Brothers Pizza and FloRacing want to be involved means a lot. It’s a fun family rivalry with Keelan, and he hasn’t let me forget that he won the first round.”

“I had a blast racing against my dad, but it was even more fun beating him,” said Keelan. “There’s still a lot of racing to do this summer, but I’d be really proud to put the trophy up high on the shelf where my dad could see it.”

WATCH: Kevin and Keelan Harvick square off for the first time at Kern Raceway HIGHLIGHTS

One race is already in the books and the results have been finalized. As things stand, Keelan Harvick is up one to nothing over his father following their first ever head-to-head showdown out in Bakersfield at the end of May. The younger Harvick took the head-to-head win and the overall race win in stunning fashion following a late-race multi-car crash that took Kevin Harvick out of contention.

The second round of the Harvick Cup fueled by Hunt Brothers Pizza will take place this Saturday, June 28, at Evergreen Speedway (WA), giving Kevin his first opportunity to even the score with Keelan. 

The remaining rounds of the Harvick Cup will be:

• June 28 at Evergreen Speedway (WA) - CARS Tour West Pro Late Models
• July 12 at Hickory Motor Speedway (NC) - CARS Tour Pro Late Models
• July 17 at Owosso Speedway (MI) - JEGS/CRA All-Stars Tour
• August 16 at Colorado National Speedway (CO) - CARS Tour West Pro Late Models
• October 10 at The Bullring at Las Vegas Motor Speedway (NV) - CARS Tour West Pro Late Models
• October 19 at North Wilkesboro Speedway (NC) - CARS Tour Pro Late Models
• November 16 at Kevin Harvick’s Kern Raceway (CA) - CARS Tour West Pro Late Models

Races on the schedule are tentative and subject to change. FloRacing will provide updates if/when changes are made to the schedule. 

Every race of the Harvick Cup fueled by Hunt Brothers Pizza with the exception of the July 17 event at Owosso Speedway will be streamed live on FloRacing. Race fans can subscribe to FloRacing by clicking here.

The 2025 season marks 16 years of partnership between the Harvick family and Hunt Brothers Pizza, the nation’s largest made-to-order pizza brand in the convenience store industry. The family-owned Hunt Brothers Pizza has partnered with Kevin Harvick across NASCAR’s top three series and is now supporting Keelan as he advances through go-karts, Legend Cars, and into Late Models.