2024 Kubota High Limit Racing at Riverside International Speedway

Kubota Tractor Ups The Ante As Title Sponsor Of High Limit Racing

Kubota Tractor Ups The Ante As Title Sponsor Of High Limit Racing

Kubota Tractor Corporation has joined High Limit Racing as the series' title sponsor in a multi-year partnership.

Mar 21, 2024 by FloRacing Staff

Mooresville, N.C. – When High Limit Racing resumes competition next month, the series will be doing so with a rebranded look and name. Kubota Tractor Corporation has joined the series as the title sponsor in a multi-year partnership that will see the iconic orange equipment brand grow with the burgeoning sprint car series. 

“Kubota equipment can be found in rural communities and race tracks around the country where a commitment to hard work is driven by a passion for getting the job done right,” said Christoph Nathan, Kubota Executive Director, Product Support. “That’s why we’re proud to sponsor High Limit Racing and put our brand in action to bring high-quality racing to fans everywhere, including the communities where our dealers and customers live and work.” 

Kubota will be featured at-track with on-site branding and select activation initiatives throughout the season. The national tractor brand will also be featured extensively through livestream integrations and advertising on FloRacing, Kubota High Limit Racing’s exclusive live streaming partner. All Kubota integrations, including new series merchandise, will begin when the series resumes action in April.

One Kubota High Limit Racing “family” member will be honored with the Kubota Genuine Parts Spirit Award and gifted $5,000 at the series championship banquet on October 13. The honoree will be chosen by a peer vote as the most genuine, optimistic, inspiring and authentic.

“I’m thrilled to have Kubota come on board as the title partner of High Limit Racing,” said Kyle Larson, NASCAR Champion and co-owner of High Limit Racing. “When Brad (Sweet), the team and I started this series, one of our goals was to find the right partner that shared the same values of building a brand. I believe we absolutely achieved that goal with Kubota.” 

“Successful partnerships in this sport are driven by authenticity and a true connection with the fan base,” said Sweet, five-time World of Outlaws champion and co-owner of High Limit Racing. “Kubota is a brand that our fans are familiar with and respect. Kubota is a brand that recognizes hard work, grit and getting the job done - all things that we are doing at High Limit Racing. We’re proud to showcase them, their logo and to grow with them for years to come.” 


VIDEO: Watch highlights from the High Limit Racing Deuces Wild finale at Golden Isles in February. 

The Kubota High Limit Racing partnership is part of a multi-tiered advertising and promotional collaboration between Kubota Tractor Corporation and FloSports that also includes advertising on the platform and presenting sponsorship of the Castrol FloRacing Night in America series. 

"The FloSports team is excited to bring on Kubota as our partner and title sponsor of High Limit Racing," said Mark Floreani, FloSports CEO. "Kubota continues to show its commitment to motorsports and the racing community at large and this sponsorship will elevate our coverage of the series all season long."

The re-branded Kubota High Limit Racing series returns to action on Tuesday, April 9 for the first race of the Midweek Money Series at Riverside International Speedway in West Memphis, Ark. The race is the first of a seven-races in 12 nights stretch from Arkansas into Texas and concluding in Oklahoma on April 20. Tickets for the upcoming April swing can be purchased at www.highlimitracing.com.

Every lap of every race will continue to be broadcasted live on FloRacing, the official streaming partner of Kubota High Limit Racing. To subscribe to FloRacing, click here.

Following four completed race nights of the 59-race 2024 schedule, Tyler “Sunshine” Courtney is the championship points leader by 18 points over Sweet. Courtney has earned two victories, while Larson and Pennsylvania’s Jacob Allen have each earned one. 

To learn more about Kubota Tractor Corporation, visit www.kubotausa.com and follow them on YouTube,   Instagram, Facebook and TikTok.

Follow @HighLimitRacing on X, Instagram and Facebook to stay up-to-date with Kubota High Limit Racing series information including news, event updates, ticketing information, and more.