2023 CARS Tour

FloRacing & CARS Tour Extend Live Streaming Partnership For 2024

FloRacing & CARS Tour Extend Live Streaming Partnership For 2024

The zMAX CARS Tour will return to FloRacing to have all 19 events broadcast live in 2024.

Nov 27, 2023 by Rob Blount

After a successful 2023 season, CARS Tour officials and FloRacing have reached an extension of their broadcast rights agreement that will see FloRacing remain as the official live-streaming partner of the CARS Tour in 2024, CARS Tour officials announced Monday afternoon.

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At a press conference at Charlotte Motor Speedway, CARS Tour’s ownership group consisting of Dale Earnhardt Jr., Kevin Harvick, Jeff Burton, and Justin Marks confirmed the renewal of FloRacing as the CARS Tour’s official streaming partner for all 19 events.

“We feel that CARS has truly become the premier short track asphalt tour in America, and we could not be happier to have the series back on FloRacing,” said General Manager of FloRacing, Michael Rigsby. “Dale and the entire team with CARS are committed to growing short track pavement racing, and that’s truly evident by all they’ve done over the last year. 2024 is going to be a big, big year for CARS and we are beyond thrilled to highlight that.” 

"Our partnership with FloRacing has helped tremendously in building exposure and excitement around the zMAX CARS Tour," said CARS Tour co-owner, Dale Earnhardt Jr. "I’m looking forward to that continuing.”

FloRacing will broadcast all 19 race events in 2024, beginning with the stand-alone Pro Late Model race on March 2 at Kenly, North Carolina’s Southern National Motorsports Park. The Late Model Stock Car season will kick off at the same location the following weekend on March 9 live on FloRacing.

The zMAX CARS Tour will end its 2024 campaign live on FloRacing with a doubleheader for the Late Model Stock Car and Pro Late Model divisions at the historic North Wilkesboro Speedway on Saturday, October 19.

Race fans can watch the entire zMAX CARS Tour 2024 season live on FloRacing with a FloRacing subscription. Fans can subscribe to FloRacing by clicking here.